
PixelGlow is an affiliate marketing company that operates globally. We are a part of PixelGlow a company registered in India and head-quartered in Noida, India.
We are dedicated to protecting the privacy of individuals who interact with our services, website, and business-to-business contacts. This Privacy Policy explains how we collect, use, and safeguard personal data in these contexts.
Please visit our Services Privacy Policy Section (Below) if you want to learn more about the personal data we collect and use about consumers when providing our affiliate marketing services to our clients. This policy includes information about the types of personal data we process to ensure that publishers get paid for referrals or marketing efforts that result in transactions with advertisers.
When you visit our website, we may collect certain information, such as your IP address, browser type, and browsing behavior. We use this information to improve our website and provide you with a better user experience.
Please visit our Website & Business-to-Business Privacy Policy Section (Below) if you want to learn more about the personal data we collect from our website and how we process personal data about our business-to-business contacts. This policy provides detailed information about the data we collect from business contacts, such as clients, partners, or vendors, including their names, email addresses, and job titles. We use this information to maintain business relationships, communicate with you, and provide our services.
We take appropriate measures to protect the personal data we collect. We retain personal data only for as long as necessary to fulfill the purposes outlined in our respective privacy policies or as required by law.
Your Rights: You have the right to access, correct, or delete your personal data held by PixelGlow. If you have any questions or requests regarding your personal data, please contact us using the information provided in our privacy policies.
For more detailed information about how we collect and use personal data, as well as your rights, please refer to our full Privacy Policies linked above.
Introduction
Welcome to the PixelGlow Affiliate Privacy Notice (“Privacy Notice”). PixelGlow (“we,” “us,” or “our”) is an affiliate marketing company and is part of PixelGlow We’ve created this resource to provide you with valuable transparency and choice on how we might collect, use, and share your personal information as a consumer (or visitor) to the website(s) of one of our affiliate publishers or advertisers.
Scope of this Privacy Notice
To make some of our services possible and to make smarter decisions, we need to process consumer personal information. This Privacy Policy is intended to describe how your personal information as a consumer is collected and used by PixelGlow while providing our affiliate marketing services. We believe that your privacy and data protection is essential to the growth and prosperity of the internet, and that a great online experience can provide significant benefits to consumers when done properly. In accordance with these beliefs, PixelGlow strives to create results for publishers, advertisers and consumers in revolutionary ways without compromising privacy.
This Privacy Notice is created and maintained as part of our commitment to provide you with transparency and choice on how we process their personal information. We have taken steps to describe our personal information processing activities as clearly and easy-to-read as possible and encourage you to read the entire Privacy Notice. If you still have questions about our privacy practices, you can always contact us at info@pixelglow.co.in.
If you are looking for information on how PixelGlow collects and uses personal information in connection with visitors to our website (PixelGlow.co.in), which includes our clients, prospective clients, business-to-business contacts, please continue to the website and business-to-business privacy notice section below.
We may use several capitalized terms throughout this Privacy Notice that may be unfamiliar to you. You can find the definitions to these terms at the bottom of this page.
I. Overview of PixelGlow and Affiliate Marketing
When you visit websites and mobile applications, there are almost always third parties working behind the scenes to help provide a great digital experience. PixelGlow is one of these companies and we offer affiliate marketing technology and services that keeps your favorite blogs free, your favorite stores in business, and your experience with brands more relevant.
1. What do we do?
Affiliate marketing is the process of a brand (for example, a retailer) paying a commission to a publisher (for example a blog or a news site) for the transactions the publisher helps to drive by promoting the brand’s products or services . Publishers will promote products or services from advertisers to visitors of their properties (examples include websites or mobile applications) and earn a piece of the profit for each transaction generated. PixelGlow operates an affiliate network, which helps publishers and advertisers partner with each other. An affiliate network is the platform used by publishers and advertisers to discover and form new partnerships, define criteria for qualified marketing efforts and is used to ensure that appropriate parties are rewarded for qualified activities.
2. Privacy by Design
We have a deep-rooted foundation and culture of privacy and data protection at PixelGlow. We integrate privacy in all aspects of our business, including strategy, product development, delivery, and more. We set a ‘privacy-first’ tone early and often, proactively working to limit our data collection to what is necessary to provide our services.
In that spirit, PixelGlow does not collect, store, process, or allow in our systems any of your personal information that is linked, or is intended to be linked, to an identified individual, such as names, addresses, phone numbers, email addresses, driver’s license numbers, or financial account numbers, which we define as directly identifiable information (“DII”). We have built, and continue to build, all our products and services without the use of any DII.
As part of our Privacy by Design philosophy, we consider and prioritize data protection and privacy throughout the entire lifecycle of the data from before it is collected to when it is ultimately destroyed. We constantly strive to maintain unparalleled visibility with consumers. We provide transparency and choice through our website and encourage the same practice throughout the internet.
II. Information Collection & Use
Unless voluntarily provided by you, PixelGlow does not collect or use any DII. Instead, PixelGlow only processes pseudonymous personal information. Pseudonymous or pseudonymized personal information is information that does not directly identify a specific consumer without the use of additional information. PixelGlow only collects and processes personal information in a pseudonymous format and has both technical and organizational measures in place to make sure that additional information is not used to identify or link that pseudonymous information to an identified consumer. Some examples of pseudonymous information that we process include IP addresses, Cookie IDs, or referring site website addresses, order IDs, and browsing activity. We do not link or attribute pseudonymous information to DII, such as a your name, email address, or phone number.
Using pseudonymous information allows us to see and understand your journey between publishers and advertisers without revealing to us your identity. In other words, we do not directly identify you using the pseudonymous information that we process. In fact, we have no interest in knowing your DII details, and we work to proactively keep such information out of our systems. We will only ever collect DII if it is expressly provided to us, such as when you contacts us on your own initiative via our contact form or otherwise. Even in these instances, we will not tie this DII to pseudonymous information about you that we may have, such as your site browsing or transaction data.
1. Pseudonymous Information Collected by PIXELGLOW
The majority of the data that PIXELGLOW processes is machine generated and is collected when a consumer visits and interacts with one of our advertisers or publishers, such as a website or mobile application that leverages our services. Such information includes the following: ·Commercial or transactions information: E.g., information relating to online purchases and actions made by you, order IDs, order timestamps, and other purchasing information of products and services. ·Identifiers and Device Information: E.g., hashed emails, mobile identifiers (such as IDFA or AAID), Cookie IDs, user agent strings which provides browser type and version, and IP address. ·Online browsing activity information: E.g., browsing activity and information on your interaction with a website, application, or advertisement where our technology is deployed, such as clicks, ad impressions, time stamps, referring site URLs, and current site URLs. ·Location data: E.g., location information based on IP addresses.
2. How PIXELGLOW Collects Pseudonymous Information
Information Collected Online: We collect the types of pseudonymous information identified above in a variety of ways. However, we principally use Reporting Technologies, such as cookies, pixels, tags, or other similar technologies to collect the pseudonymous information we need to provide our services. We leverage these technologies to collect the necessary pseudonymous information from you directly as you navigate or interact with our advertisers and publishers.
Information Received from Clients: Our clients may also provide us with information relating to their customers, prospective customers, or other individuals, which we handle on the behalf of our clients as a service provider. Our clients are independently responsible to determine how they engage with their customers and determine the handling of their customer data. Under these circumstances, the use of such personal information is subject to the privacy policies of the client’s privacy policies. We are not responsible for the privacy practices of our clients, and accordingly, this Privacy Policy and the rights acknowledged herein do not apply to the data that PIXELGLOW handles on behalf its clients.
3. PIXELGLOW’s Purposes for Collecting Pseudonymous Information
PIXELGLOW collects pseudonymized personal information for a variety of purposes, as detailed below.
Attribution: PIXELGLOW primarily uses pseudonymous information to attribute a referral or marketing effort by a publisher to an event or transaction with an advertiser. When a consumer responds to or views an affiliate advertisement served by one of our publishers, we may assign a unique identifier that is tied to that consumer’s internet browser or device, often via a cookie or similar technology. One function of these technologies is to provide PIXELGLOW with the information needed to facilitate the verification and payment of affiliate commissions to a publisher when a consumer clicks on a link, creates a lead, or makes a purchase directly on an advertiser’s website. Even if the consumer re-visits the advertiser's site directly, PIXELGLOW is able to recognize the unique identifier assigned earlier, and is able to continue to attribute the consumer’s activities on the advertiser's site and credit the publisher that referred the consumer where appropriate. In other words, if a consumer reads a blog about a pair of shoes and decides to visit that advertiser’s website and purchase that pair of shoes, we would ensure that the blog gets compensated for referring the consumer to that advertiser’s website.
Cross-Device Reporting: We may also collect pseudonymous information across multiple browsers or devices to help us more accurately credit a publisher for their referral or marketing effort. Our cross-device reporting allows us to follow a your journey from a publisher to a potential transaction even if you decide to switch browsers or devices throughout that journey. For example, if you interact with a blog post on your phone referring them to purchase a certain pair of shoes, but later decide to switch to a desktop computer to make the purchase, we would be able to leverage our cross-device reporting technologies to ensure that the blog site is credited for the referral.
Insights and Analytics: PIXELGLOW also uses the pseudonymous information collected to provide our publishers and advertisers with reports to help with their marketing efforts. This information is generally used by our clients to enhance their ad campaigns, such as by learning where the optimal ad placement is on their website, or learning what type of products or services consumers are more interested in. We will generally aggregate or de-identify any pseudonymous information prior to compiling these reports so that it is no longer technically feasible for the data to be linked to you, your device, or your household (“aggregated information”). For example, to measure the effectiveness of an ad or ad campaign, we may compile a report indicating how many unique individuals clicked on an ad. The report, in this example, would only consist of the ad itself and the total number of unique clicks, with no means for the recipient of the report to relate the clicks back to any particular individual. While many of these reports are at the aggregate level, we also produce reports that contain customer-level pseudonymous information. These reports can help our clients identify areas of growth, such as identifying new partnerships or customer audiences.
Internal Business Purposes: PIXELGLOW may also collect and process personal information for some of our internal business purposes, such as: